.. The aim of nudge is to make life easier by presenting opportunities, not about making life difficult for those who perversely take choices the state disapproves of.
Nudge is about altering the choice architecture .. The aim is to present people with an easy opportunity to express a choice.
It is, of course, open to abuse. People will clamour for what they call a nudge to stop people from doing things they disapprove of. Already Nanny State is looking for ways to make it difficult for people to do what they want to ..
.. watch out for any attempt to use your inertia to steer you. Freedom should be the default.