Capitalism as Art

Capitalism as Art:

.. capitalism is fueled by creativity and makes possible a level of individuality never before seen in human history .. “capitalism is art, a transformational exercise that turns meaning into value and value back into meaning.”

Capitalism makes it possible for us to better differentiate ourselves from others by providing an enormous variety of goods and services. This variety not only enables us to better fine-tune our purchases to our particular wants — which is itself a way of creating meaning in our lives — but it also lets us create and define who we are ..

Market economies also produce goods that cater to the most idiosyncratic of tastes. Those with “minority” tastes, such as wearing Hawaiian shirts all the time or ties that look like fish, can find products that satisfy those tastes in the market. Imagine instead that we had to vote on what to produce according to majority rule. Much of what markets now produce to satisfy strange, unusual, or weird wants would never get produced. Markets make possible forms of creative individuality that alternative systems would not, and do not, tolerate.

Consumers take the values that entrepreneurs create and transform those products back into meaning for themselves. In some fundamental sense the creation of value and the creation of meaning are just two ways of looking at the very same process of production and consumption in a market economy. In other words, both entrepreneurship and consumption are acts of creativity, imagination, and art.