Republicans need a new coalition and a new message. The heart of that coalition should be the working class. The message should be populism.
It's time for free-market populism and a Republican Party that fights against all forms of political privilege -- a party that champions all who want to work and take risks in order to improve their lives and raise a family.
The GOP is out of power and it needs to play to the disaffected. The disaffected are not the wealthy, an obvious point that conservatives can't seem to understand. The wealthy got wealthier under Obama, and corporations earned record profits while median family earnings fell. Obama uses these facts to defuse the charges he's a socialist. Republicans should use them to show that Obama's big government expands the privileges of the privileged class.
Instead of trying to convince successful people that Democrats will take away their wealth, why not explain to the middle class that big government is keeping them down?
Every small businessman, ambitious immigrant, and would-be-entrepreneur should be a Republican. So should every working man who sees his tax dollars going to Warren Buffett, General Electric and Pfizer.
Democrats run the game these days, and that game is rigged. Republicans need to woo those are losing the game.