State Or Individual?

State Or Individual?:

Free markets are simply an expression for the freedom accorded to everyone to choose to spend their earnings, profits and savings as they see fit. In these conditions it is the function of businessmen and entrepreneurs to respond to the collective wishes of individuals for the goods and services they desire from time to time. If they fail in this quest they will lose their capital and ultimately go out of business. If they succeed, they make profits. The consumer is king, exercising his right of choice continually, despite any attempts to influence him through the advertising and branding a businessman deploys. The consumer decides the demand for what goods and services he desires, setting their prices. In free markets the businessman has to accept this reality. He has to evolve his products and his pricing to stay in business. He has to compete.